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X Japan Feature in CarSensor CM, YOSHIKI Approves

X Japan, the legendary pioneers of Visual Kei, are getting the mainstream spotlight treatment in an unexpected way: a used car commercial. Japanese used car platform CarSensor has launched a new CM campaign featuring the iconic “Kurenai” (紅), complete with footage from the band’s actual live performances.

The 30-second spot stars Japanese actress Nanao and comedian Akiyama Ryuji (Robert), who’ve been the faces of CarSensor’s CM series. The narrative kicks off with a dramatic shout of “Kurenai!” before cutting to archive footage from X Japan’s 2008–2009 live shows. To make things even more special, the production team borrowed actual instruments from the band members—YOSHIKI’s legendary crystal piano and crystal drum kit, along with guitars from hide and PATA, and bass from TAIJI and HEATH’s era.

For those unfamiliar with X Japan’s legacy: formed in 1982 by YOSHIKI (drums, piano) and Toshi (vocals), the band became synonymous with Visual Kei’s theatrical excess and uncompromising musicianship. Their 1989 debut album Blue Blood launched them into the mainstream, combining aggressive heavy metal with dramatic ballads and ornate visual presentation. After a hiatus from 1997–2007, they’ve remained one of Japan’s most influential rock exports, touring globally and headlining major venues like Madison Square Garden.

YOSHIKI responded positively to the collaboration, commenting: “It’s an energetic and entertaining CM! I’m pleased that X Japan’s music can connect with people’s lives across generations and genres.”

Both Nanao and Akiyama expressed genuine awe during filming. Nanao noted it was her first collaboration with such a major rock institution, while Akiyama was visibly moved by the energy of the live footage and the authenticity of the instruments on set.

The full CM, behind-the-scenes footage, and extended interviews are available on YouTube. Whether you’re a longtime X Japan devotee or discovering them for the first time, this is a fun reminder of how deeply the band’s influence runs through Japanese culture—even in places you’d least expect.